More Leads
Offers, funnels and ad creative built for beauty buyers — not generic small-business templates. We fill your calendar with people who actually book facials, injectables and waxing.
Beauty Business Growth
More clients. More reviews.
More clients. More reviews.
A beauty business that runs.
Esti HQ is the marketing partner for estheticians, med spas, salons, waxing studios and skin care pros. We build the marketing, automate the follow-up and grow the business — so you can stay behind the treatment bed doing what you actually love.
20,000+ beauty pros in our free community
20 five-star Google reviews
Top-rated beauty business growth podcast
20,000+
Community Members
$7.97
Intro Content Plan
99
Podcast Episodes
6+ yrs
Serving Estheticians
Beauty Business Marketing
Everything your beauty business needs to grow
Whether you run a med spa, a skin care studio, a salon suite or a waxing room, the growth problems are the same: not enough leads, not enough rebooks, not enough reviews, and no time to market yourself. We fix all four.
More Clients, Rebooked
Speed-to-lead texting, reminders and win-back campaigns that turn a one-time facial into a standing appointment. Your dormant client list is usually your cheapest month of revenue.
More Google Reviews
A review engine that asks every happy client at exactly the right moment. Reviews are the single strongest ranking and trust signal a local beauty business has.
Marketing Materials
Scroll-stopping graphics, promo flyers, price menus, before-and-afters and seasonal campaigns — designed for your brand and ready to post or print.
Beauty Business Social Media
A dedicated social media manager creating your posts, reels and captions every month — so you show up consistently without sitting on your phone between clients. From $7.97/month.
Systems & Automation
Booking, intake, reminders, follow-up and reactivation wired together so your business keeps selling while you're in a treatment room. Build. Automate. Grow.
Beauty Business Social Media
Your own social media manager for $7.97 a month
$7.97/ month — intro rate
Most estheticians don't have a content problem — they have a time problem. So we made the fix absurdly easy: a dedicated social media manager who designs your marketing materials every month, branded to your studio and ready to post.
- Custom-designed posts for facials, waxing, lashes, brows and injectables
- Captions and hooks written for beauty buyers, not generic business advice
- Seasonal promos, price menus and before-and-after layouts
- Your colours, your logo, your offers — never recycled templates
What Beauty Pros Say
Estheticians who stopped guessing and started growing
Every review below is a real Google review from an esthetician, salon owner or beauty professional who works with Esti HQ.
Wik brings focus, enthusiasm and clarity to everyone he works with, always focusing on improving what works and getting rid of what doesn't! Highly recommend working with him
Sean FanninGoogle Review
Wik is genuinely passionate about helping people grow and succeed. He's knowledgeable, driven, and has a great way of breaking things down so they're easy to understand and actually useful. You can tell he puts a lot of thought and effort into what he's building with EstiHQ
alex escobarGoogle Review
High Quality advertising and advise always for us in the beauty industry! Love the sense of humor that is displayed in the graphics! He's always willing to help the next one, and we will forever be thankful! Thank you Wik! He makes advertising fun and fresh!
Facetyme Aesthetics AcademyGoogle Review
I have gotten tips and advice from Wik for almost 3 years now. He is dedicated, ambitious, and ready to help you be the best in your career.
Donna BGoogle Review
Wik genuinely wants us Estheticians to be successful! I have been following him and listening to his advice for at least 6 years now! Anything he's taught me, I have put to use. Mad props to him! And did I forget to mention… NO crazy fees or memberships!
Jessica JamiesonGoogle Review
I met with Wik and left with a whole plan to help elevate my business. As new esthetician, it means a lot for someone to see your vision and give you steps to execute! I have an action plan that I started implementing immediately after our call! Thank so much Wik.
Carmel EllisGoogle Review
This group is loaded with resources for estheticians. Wik Verma lends his expert, yet very practical, wisdom to help estheticians succeed in business.
Dedra HarvinDedra Harvin Esthetics
I'm so glad I connected with EstiHQ! Wikki was absolutely on point and really understood what I was looking for. His guidance was genuine, insightful, and motivating, and I walked away with a much clearer perspective and direction that helped me achieve the success I was looking for.
Poonam VermaGoogle Review
Wik is an amazing mentor. His advice and examples helped me grow my business into one that I was happy to pass along to other Esthetician's in my area after I had to retire due to health issues. I now help mentor other skincare professionals and a few massage therapist in my area.
Melissa ThurmanGoogle Review
So appreciative of Wik & Esti HQ! Wik has really helped with marketing my wax studio. Such a creative who loves to see all us esti's win. We need more guys like Wik!
Britanie JWax Studio Owner
I've been seeing, and responding to Wik's incredibly smart and useful daily tips for working Estheticians for a while now… He's an extremely savvy guy and has kindly, generously, bravely decided to lend his business acumen to our field… I came away with some good promotional ideas and renewed enthusiasm
Jennifer CharmGoogle Review
Been a fan for years! I'm terrible at leaving reviews. But I'm telling you. It's well deserved! I had to let you know! Thank you!!!
Christina CortezGoogle Review
One call with Wik and I now have actionable tasks and tools to implement. I also came away with gratitude for where my business is and where it's going. Thank you Wik, for your insight and encouragement.
Suanne KimmelGoogle Review
I came across Wik['s] page on fb and boy I'm glad I did! From a small convo via messenger turned into a zoom call that same day! Wik definitely motivated me and helped me think outside of the box with posting content to advice on gaining more clientele. Can't wait for future zoom calls!
Latosha T.Solo Esthetician, TN
Wik genuinely cares about helping estheticians grow—not just selling them another shiny course and wishing them luck. He encouraged me to start making videos when I was firmly in the "absolutely not" stage. Somehow, he convinced me to hit record, and I'm glad he did. His advice is practical, honest, and comes from a real desire to see estheticians succeed. Fair warning: he may have you doing things you swore you'd never do…like talking to your phone on purpose. Bonus - Wik has a great sense of humor.
Marija DeVitaEsthetician & Podcast Guest
I started working with Wik Verma/EstiHQ again at the beginning of September 2026. I can't believe the amount of groundwork he has laid in a very short amount of time. I have worked with 3 different coaches in the past 2.5 years… Wik has literally exploded things for my business in one week—more that the 3 coaches combined in close to 3 YEARS! …I used his mentorship to make my 1st retail sale today (the 1st in a few years). He just didn't tell me what to do—he gave me all the tools I needed to make it all possible.
Andrea MCorrective Skin Specialist
I've been part of Wik's private group for estheticians, and I can genuinely say he brings so much value to our industry. He is constantly sharing marketing tips, creative content ideas, business advice, and different ways to think outside the box and stand out. What I appreciate most is that his ideas aren't the same recycled things everyone else is doing… If you're in the beauty industry and need fresh marketing ideas, inspiration, or just that little push to try something new, Wik is definitely someone worth following and learning from.
Lilly BayderGoogle Review
Joining the EstiHQ esthetician community has been such a positive experience for me and my business. The social media tips, business guidance, and consistent encouragement gave me the confidence to start creating TikTok videos and Instagram Reels, even though being on camera was outside my comfort zone. As I continued showing up… more potential clients began discovering me through social media. I've learned that people want to connect with the person behind the business, not just see stock photos.
Angela Branch Skin CareGoogle Review
This was genuinely an amazing experience! I am a brand new esthetician and I'm struggling on the marketing piece of my business. Before speaking with Wik, I probably wouldn't have even considered making videos but he gave me a super easy format to follow and let me do a practice round. He gave me real feedback on my social media and some tips moving forward on things I need to do. He is sincere in how he cares to help new estheticians learn how to build their business.
Candy GreeneNew Esthetician
Wik is a great resource for estheticians who are serious about growing their business. I really appreciate that the information is geared specifically toward our industry and focuses on the things we actually deal with as business owners, from attracting clients to marketing, retention, and growing your revenue. There's always something useful to take away and apply to your business.
Yasmeen AliEsthetician & Podcast Guest
The Podcast
Esti HQ: The Beauty Business Growth Podcast
Real conversations with estheticians building six and seven-figure beauty businesses — plus short, practical episodes you can apply between clients. Hosted by Wik Verma.
Stop Chasing Clients: A Better Way to Grow Your Esthetician Business
13 min · Solo Episode
Estheticians! Your Clients Not Buying Your Retail? It's YOUR fault… and this is how you fix it
21 min · Retail & Sales
Are you an Esthetician who does waxing and Brazilians? Here's Social Media Content for Waxers
19 min · Beauty Business Social Media
The Making of a 7-Figure Esthetician — Rachel Lee Lozina Reveals Her Best Hacks
2 hr 5 min · Interview
From living with falling cockroaches to a six-figure esthetician with 222 Google reviews
1 hr 25 min · Interview with Grace Sibilia
Want to Grow Your Beauty Biz with Influencer Marketing?
42 min · Interview with Yasmeen Ali
Wik Verma
Founder, Esti HQ
About Esti HQ
Built for estheticians, by someone who actually shows up
Esti HQ started the way most good things in this industry do — in the comments. Wik Verma began answering marketing questions for estheticians on Facebook, and it grew into a 20,000-member community, a podcast, and a full beauty business growth agency serving med spas, salons, waxing studios and skin care studios across the country.
The approach hasn't changed: practical advice, fresh ideas instead of the same recycled marketing everyone else is running, and real help getting you visible. No shiny courses. No crazy fees or memberships.
"He just didn't tell me what to do — he gave me all the tools I needed to make it all possible." Andrea M · Google Review
Let's Grow
Your next 20 clients are already nearby
Tell us about your beauty business and we'll show you exactly where the leads, the rebooks and the reviews are leaking out — then we'll fix it.